Character mood board

Me and Lizzie are beginning to research into different character ideas for our group. Due to our song choice, we will need to present a music group in our music video, therefore I began to create a mood board to help us with ideas. I looked at Fifth Harmony for inspiration, this is because I like their style and branding but also their style suits there type of music e.g. pop/ dance. Me and my partner are going to put a lot of thought into the style and brand our artists give off and therefore we researched into the individual members of Fifth Harmony and found images of their clothing and ways in which they present themselves. In addition, we also looked into other artists that have a similar style for example Taylor Swift, Ariana Grande, Little Mix etc. This is so that when it comes to costume and makeup of our characters we will have as many ideas as possible.

Here is another mood board I created researching into other artists of a similar style.