Thursday, 11 June 2015

Target Audience Research


Me and my partner created this questionnaire based on our target audience. This was so that we are able to research and find out information to base our target audience around. We handed this questionnaire to 25 people so we could discover what music genre they were interested in and how old they were/ what gender they were. 
 
Results 
How old are you? 
12- 14= 5
15-17 =10
18-25 =7
26+ =3









What gender are you? 
Male- =10 
Female- =15 

What genre of music do you prefer?
Pop= 9
Hip hop= 2
Dance= 8
Indie= 4
Rap= 2
Rock =1
Metal= 0
Classical =0
Where do you buy/ download/ listen to your music? 
Youtube= 6
ITunes =10
Spotify= 4
8tracks =1
Vevo =2
Apple Music =1
Other =1

What age group do you think listens to the pop/ dance genre of music? 
12- 14 =7
15-17  =10
18-25 =6
26+= 2


Would you listen to artists/ groups such as Fifth Harmony, Beyonce, Little Mix or Ke$ha? 
Yes =19
No= 6















After conducting this research I feel like me and my partner are now able to make a good decision on our target audience. This feedback shows that most people between the ages of 13- 23 (also female) are more likely to listen to the pop/ dance genre of music e.g. Fifth Harmony, Beyonce Little Mix etc. This research has helped because I am now able to initiate new ideas of what our target audience will be like for example age, gender, ethnicity, class and appearance wise.

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